Services

Six ways we make a decision measurably better.

Each service is built on a founder strength and ends in something your organisation can use. Most engagements combine two or three.

Diagnose

Decision & behavioural audits

We map where bias, framing and choice architecture silently degrade high-value decisions — in underwriting, pricing, hiring, investment, or product — and redesign the choice so the better outcome is the default.

Deliverables: decision-point map, bias & friction audit, prioritised redesign recommendations.

Measure

Measurement & behavioural diagnostics

We design and statistically validate bespoke instruments, indices and field experiments to quantify what matters but resists measurement: risk perception, trust, attention, sentiment, and disorientation under stress.

Deliverables: validated questionnaire/index, experimental design, analysis & benchmarks.

Model

Modelling under uncertainty

Decision models, dynamic discounting, reinforcement learning and partially-observable (POMDP) frameworks for long-horizon, high-stakes choices where knowledge is incomplete and learning matters more than optimisation.

Deliverables: decision model, scenario & sensitivity analysis, documented code.

Map

Network & information intelligence

We analyse social and market networks at scale — diffusion, influence, polarisation, and community structure — to show how information, reputation, and behaviour actually propagate through your system.

Deliverables: network maps, influence & diffusion analysis, monitoring dashboards.

Stress-test

AI & human decision-making

We evaluate large language models, design human–AI decision workflows, and identify where automated judgment genuinely helps — and where it introduces new, expensive failure modes.

Deliverables: LLM evaluation protocol, human–AI workflow design, governance guidance.

Teach

Executive education & expert counsel

Masterclasses, keynotes, and standing expert opinion on behavioural economics and decision-making under uncertainty — for boards, investment teams, policy units, and product leadership.

Deliverables: masterclasses & keynotes, advisory retainers, expert reports & testimony.

How we engage

01

Diagnostic sprint

A scoped, fixed-fee assessment over a few weeks. Clear findings and a decision you can act on immediately.

02

Project engagement

End-to-end measurement, modelling, or redesign delivered over one to six months against agreed outcomes.

03

Standing advisory

A retained relationship for ongoing decision support, review, and access to the principals as questions arise.

04

Masterclasses

Half- and full-day executive sessions and keynotes on behavioural economics and decision-making under uncertainty.

Not sure which you need? Start with a diagnostic.

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